In a bold leap into the future of digital content, Meta has launched Vibes, a cutting-edge platform where artificial intelligence takes centre stage in short-form video creation. Announced by CEO Mark Zuckerberg via Facebook and Instagram, Vibes promises to redefine how users engage with video—by letting AI do the heavy lifting.
A new kind of video playground
Unlike TikTok or Instagram Reels, Vibes isn’t just another social video app—it’s a fully AI-powered creative studio. Every clip on the platform is generated by artificial intelligence, making it a playground for imagination and experimentation. Whether you’re a seasoned content creator or just curious, Vibes offers a fresh way to express yourself without needing cameras, editing software, or even footage.
How does Vibes work?
Meta describes Vibes as ‘intuitive and remixable’. Here’s how users can dive in:
Start from scratch: Enter a prompt and let the AI generate multiple video variations.
Remix existing content: Pick a video from the feed and build on it.
Customize your vibe: Add visuals, layer in music, and tweak stylistic elements to match your mood.
Access begins via the Meta AI app or meta.ai. After logging in with Facebook or Instagram credentials, users input a prompt—anything from ‘sunset dance party’ to ‘cyberpunk catwalk’—and the AI spins up a selection of videos. Once you’ve chosen your favorite, you can add music and share it directly to the Vibes feed, or cross-post to Instagram Stories and Facebook Reels.
Behind the Vibes: Meta’s AI ambitions
Vibes is more than a fun tool—it’s a strategic move in Meta’s evolving AI roadmap. Earlier this year, the company consolidated its AI initiatives under a new division called Superintelligence Labs, following internal shakeups and challenges with its Llama 4 model.
Meta is also exploring monetisation through AI, including image-to-video ad tools and integrations with its smart glasses. This could become a key piece in that puzzle, offering advertisers and creators a new medium for storytelling.
Vibes: An AI-powered content ecosystem
With Vibes, Meta is stitching together a seamless ecosystem where AI-generated content flows across its platforms. By enabling cross-posting to Instagram and Facebook, the company is betting on increased engagement and personalisation. The launch signals Meta’s commitment to staying ahead in the AI creativity race—giving users not just tools, but entire experiences powered by artificial intelligence.
Whether you’re remixing a meme or crafting a surreal dreamscape, Vibes invites you to let go of the camera and let AI take the wheel. It’s not just about watching videos anymore—it’s about imagining them into existence.
