Car buyers across India are missing major savings because the most profitable buying dates remain largely unknown. Industry experts reveal that nearly 90 per cent of customers are unaware of three key dates each year when car discounts peak. These periods are driven by dealer targets, accounting deadlines, and inventory clearance, making them the smartest times to purchase a vehicle at the lowest possible price.
The first major discount window falls on 30th September, when the first half of the financial year closes. Dealers push hard to meet six-month sales targets, and vehicles sold before this date qualify for depreciation benefits. As a result, buyers receive higher discounts, especially on existing stock, while dealerships rush to close deals before the deadline.
The second and most aggressive discount phase occurs on 31st December. Unsold cars automatically become “previous-year models” from 1st January, even if unused. Customers entering the new year demand freshly manufactured vehicles, forcing dealers to slash prices on remaining inventory. This pressure results in the biggest discounts of the year, particularly on cars manufactured earlier.
The final high-discount date is 31st March, marking the end of the financial year. Companies aim to present stronger sales figures and profits, leading to intensified promotions. Dealers offer attractive price cuts, exchange bonuses, and corporate deals to boost last-minute sales before accounts are closed.
Auto market analysts advise buyers to plan purchases around these three dates rather than festive seasons alone. Vehicles bought during these periods often come with better pricing than during regular promotional events. For budget-conscious customers, timing the purchase correctly can result in substantial savings.
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