Motorists in Chennai are witnessing a heartwarming change at major intersections across the city. At several key junctions, the red traffic signal now lights up in the shape of a glowing heart. Traffic police have placed heart-shaped stickers over the red lights, making the stop signal appear unique and eye-catching the moment it turns red.
This creative initiative has been introduced by the Greater Chennai Traffic Police (GCTP) to increase public awareness about road safety and encourage responsible driving. Officials say the idea behind the heart-shaped red light is simple but powerful: “We care for you—please follow traffic rules.”
A Response to Rising Road Fatalities
Compared to many other Indian metros, Chennai reports a higher number of road accident deaths. As per NCRB statistics, 1,043 people lost their lives in 2022, and the number further increased to 1,110 in 2023. These alarming figures prompted the traffic department to take stronger measures to change driver behavior and reduce avoidable accidents.
In response, the department recently launched the “Zero Accident Day” initiative. Through this campaign, traffic police aim to remind commuters that every life on the road matters. The heart symbol at the red light serves as a visual reminder that stopping for signals is not just a rule—it is an act of care that protects lives.
“We Love You—Respect Traffic Signals”
As part of their campaign, the GCTP has adopted a friendly messaging style. Their slogan, “We love you. Please respect traffic signals,” is now being promoted across the city. Police officials say positive communication resonates better with the public and motivates people to follow safety norms more willingly.
Awareness Efforts Expanded to Schools and Colleges
The traffic police are also taking the campaign beyond the roads. Awareness programs have been expanded to schools, colleges, and educational institutions to educate young citizens about safe driving habits, the importance of helmets and seat belts, and the need to obey signals from a young age.
According to officials, these combined efforts are already showing promising results. Early feedback suggests improved driver response at signals and a growing awareness of road safety practices.
