The Hyderabad City Civil Court has issued a landmark order protecting Megastar Chiranjeevi from unauthorised use of his identity, including AI-generated photos, voice and content.
The ruling ensures that no media outlet, brand, social media channel, or individual can use the actor’s name, image, voice, or popular titles without his consent.
The court emphasised that Chiranjeevi’s fame and recognition are unparalleled and his ‘USP’ (Unique Selling Proposition). Any misuse of his identity could cause irreparable damage that cannot be compensated with money alone. The order covers explicitly titles such as ‘Megastar,’ ‘Boss,’ ‘Annayya,’ and ‘Chiru,’ as the public widely associates them with the actor.
Reports of companies and online accounts selling merchandise, including T-shirts and posters featuring Chiranjeevi’s photos or AI-generated likenesses without his approval, prompted the order. Some of these depictions were misleading and could potentially harm the actor’s reputation.
Court restrains 33 defendants from using Chiranjeevi’s identity
Recognising the speed at which digital content spreads, the court decided that prior notices would be ineffective. It immediately restrained 33 defendants and one additional party from using Chiranjeevi’s identity in any form. The order applies to all commercial, political, and online usage, ensuring comprehensive protection of the actor’s persona.
Government departments are temporarily exempt from the order due to procedural laws. The court has scheduled the next hearing for October 27, 2025. The court ordered strict compliance from all individuals and organisations until then.
Legal experts say this decision sets a strong precedent for celebrity rights in the digital era, particularly on AI-generated content. It underscores the growing importance of protecting personal identity, image, and voice in an age where technology can replicate and distribute likenesses at scale.
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