The Tirumala Tirupati Devasthanams (TTD) is witnessing an extraordinary rush for its official gold and silver devotional coins. Pilgrims visiting Tirumala are lining up in large numbers to purchase these sacred medallions, driven by a rare price advantage that has caught national attention.
At present, the cost of TTD-issued coins remains far lower than open market bullion prices. This gap has created a surge in demand, especially among devotees who view the coins as both spiritual keepsakes and long-term assets.
Weekly Pricing Creates Major Price Gap
TTD follows a fixed system of revising gold and silver coin prices only once a week. However, global bullion prices have risen sharply in recent days. As a result, the temple’s coin prices have not kept pace with market fluctuations.
A ten-gram gold devotional coin currently sells at nearly ₹15,000 less than prevailing market rates. Because of this difference, devotees see the purchase as a rare opportunity. Many pilgrims are prioritising coin counters immediately after darshan.
Crowd Control Measures Put in Place
To handle the overwhelming response, TTD officials have introduced strict purchase limits. Each devotee can buy only one gold or silver coin per visit. In addition, valid identification is mandatory for every transaction.
These measures aim to prevent bulk buying and stop misuse by traders. Temple authorities are also closely monitoring sales to ensure fairness and transparency.
Devotional Value Meets Financial Sense
For many pilgrims, these coins hold deep religious significance. They often gift them during weddings, housewarming ceremonies, and festivals. At the same time, the current price gap adds strong financial value.
As a result, devotees feel they are gaining both spiritual satisfaction and economic benefit in a single purchase.
Revenue Pressure for TTD
While devotees benefit from lower prices, the situation presents a financial challenge for TTD. The temple trust absorbs the difference between the market value and the sale price during volatile gold movements.
Despite this, TTD continues the practice to maintain affordability and trust among devotees. Officials are reviewing pricing mechanisms to balance devotion, demand, and financial sustainability.
Demand Expected to Continue
With gold prices remaining unstable, demand for TTD devotional coins is unlikely to slow down soon. Until the next price revision, pilgrims are expected to continue flocking to purchase these sacred medallions.
For now, Tirumala stands as a rare place where faith and value move together.
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